How To Choose And Buy A Domain Name
What is a Domain Name?
This is the address of your online Store. In reality it could be considered the New Real Estate.
Let’s take a look at the type of things you should take into consideration when choosing a name that will best represent you on the Web
1. Easy to Remember
Unless you have a big budget to create a brand like Google,Coca Cola etc aim to buy a domain that people will be able to remember and, keywords that people are using to search for your service. For example: if you were looking for a Curtain maker, you would probably Google “Curtain Maker”. So if you make curtains you would aim for the domain name www.curtainmaker.com.au
I recommend you have a look at www.google.com/adwords to see what words people are using when searching for your service/product. (we teach more about this in our workshops)
2. To Go With .com,.com.au, .net That Is The Question
There are many different extension available right now. For online business we recommend a .com if you can get it. If you are a local face to face business in Australia we recommend .com.au. etc
3. Register Your Domain Now
It would be best if you have the same business name as your domain name. (You can search your business name availability here (Free ASIC Name Serch)) A business name can be registered online. Search for the business name then search for the Domain Name.
4. You Can Have More Than One Domain Name
Sometimes it’s a good idea to register your domain name with as many of the extensions if they are available. e.g.www.yourdomain.com and www.yourdoman.com.au etc so that your clients don’t end up on the wrong website.
You can register your full company name or a shorter, easier to remember version. some people even register common misspellings of their business name.
Wouldn’t you need to have a website for each one, I hear you ask. No. You can point each domain name to your primary website. This has the added benefit of people searching with a variety of words to have an increased chance of finding Your website.
5. Do Your Research
When you have a few choices, see what your family, friends and clients have to say. A name that may make perfect sense to you may be too hard for other poeple to remember. Is your domain easy to say? Is it easy to spell? Is it clear why you chose the name? does it describe your services?
If you are registering a .com.au domain you will need an Australian Business Number (ABN)